When it comes to finding gig posters there is definitely no shortage. But it seems the good ones, I mean the really good ones, come few and far between. And that's why I was ecstatic when Andrio Abero, over at 33rpm, said he wouldn't mind doing an interview for me. I have followed Andrio's work now for the past three years, and his progression has been wonderful to watch. His work has been featured in numerous magazines including Print Magazines Regional Design Annual, not once but twice. Andrio has also been involved in over 40 exhibitions for his work and received more honors than you can count on your fingers. But if you think Andrio is only good for a print design, then you would be mistaken, his web portfolio is just as impressive.
So sit back, relax and enjoy all that is 33rpm.
1. Andrio, I have been a huge fan for the last 3 years now. At what point in your life did you first become interested in design/illustration/poster making?
I grew up near the Portland music scene, where I saw fantastic poster design. It was my senior year in high school in Vancouver, WA, and a recruiter from the Art Institute of Seattle visited my art class. I've been artistic since I was five years old, but never thought of making art as a career, just a hobby. I excelled in math and science and had thoughts of becoming a biologist but that didn't really make sense to me. That fall I moved up to Seattle and started classes at AIS. I wanted to focus in illustration, but gradually drifted towards design.
2. Who or what would you say has the biggest influence on the work you're doing?
Music has been a driving force for my every day inspiration. I like everything from indie rock to electronic music, dance music, hip-hop and old breaks, funk & soul, classic R&B and pop. I like meeting musicians and people working positively in a scene and not scenesters.
3. What do you find helps when you run out of creative ideas?
Go out and do something completely different. Take a break and you'll know when you're ready to be creative again. Maybe try working in a different medium or go about a design in a different way.
4. What has been your favorite project you've worked on, and what has been the hardest?
Bumbershoot was really fun because I got to see my work everywhere in Seattle. It was also a nostalgic event to work on because I had attended the festival every year for the past ten years. Thankfully there hasn't been a project that sticks out in my mind as being really hard.
5. How would you say being a designer influence your life? Do you feel you have a different perspective on things around you?
It's not so much being a designer, but choosing a profession that allows me to be creative while making a decent living. I've met a lot of talented people, from other designers, artists, musicians, dancers, thinkers and all around creative people. Being able to relate to someone on a creative level is great to experience.
6. How do you spend your spare time?
DJ'ing, music production, learning to be a better cook, bike riding, going out…
7. What are your five favorite sites you visit?
8. The number 33 has a very powerful meaning to me. What does 33 mean for you?
33rpm was founded by a good friend of mine, Jen Wood and I right before we graduated from design school. It was actually her idea to call it 33rpm. We both love music and we wanted to do exclusively music graphics. 33rpm is the speed which records play at. We thought it was fitting considering our analog aesthetic.
9. Thanks for taking the time to participate. Do you have any last words of inspiration or a favorite quote?
Always do what you love, and success will follow.
To learn more about Andrio Abero: