design

Hire Joel Beukelman

JoelBeukelman In my attempt to continue to support the design community, I am copying this post in hopes that you will take part and pass the news. In today’s suffering economy many people and their families are paying the price caused by a decline in work or loosing their job all together. Is this fair? Of course not. Call it what it is, but I am wiling to play a part and do what I can to help a brother out.

Meet Joel Beukelman

Joel is a friend, passionate designer and a contributor to the design community. He is also looking for a new job. He’s a talented all around designer that specializes in Branding. His work speaks for itself. Oh yeah, he is also an incredible photographer as well. So if you're in need of one hit him up. Check out his portfolio, resume and design blog below:

joelbeukelman.com

whoisjoel.com

Joel has alot to bring to the table and would be a valuable asset for any project or company. If you are in need of his skills hit him up, If not then I am asking you to pass this on and spread the word. It’s important we stick together and help each other out when needed.

Leave comments if you like, BUT PLEASE help spread the word! Hire Joel Beukelman!

Contact Joel

Email :: joel [at] whoisjoel [dot] com Skype :: joelbeukelman Facebook :: facebook.com/joelbeukelman Twitter :: twitter.com/joelbeukelman Flickr :: flickr.com/photos/2of12 LinkedIn :: linkedin.com/in/joelbeukelman

What I'm Not

mouth illustration by Kyle Steed I feel there's a lot of discussion, not just in the design community, about how we label/market/brand ourselves. I'm no brand expert, but let me tell you what I do know... me. I know who I am and more importantly I know who I'm not. That's what I want to tell you today.

Creative

I read a great article last week, Death to Creatives!!!, explaining the way we misuse the word "creative". It's not a noun, it doesn't describe a person, place or thing. Rather it's used to describe the person, place or thing in context. So me telling you I'm creative really makes no sense, albeit sounds good. But me telling you the way I design a website or illustrate a graphic is creative does make sense.

But there are other ways we can be "creative" outside of our careers, take cooking for example. I love to cook and enjoy tweaking the recipe to see how it turns out. Sometimes it fails, but every once in a while I get it just right and the food is delicious. Try it for yourself once in a while, shake things up, and most importantly have fun.

Rockstar

This title should only be given to people like Iggy Pop, Steven Tyler or Rick Astley (just kidding). I also hear it makes for an incredible energy drink. But the one thing "rockstar" shouldn't describe is a designer. Whoever coined this phrase for the design community should be ashamed. The lifestyle of a true "rockstar" in no way reflects the lifestyle of a designer. Unless you know designers out there that are on world tour, being followed by hardcore fans and more women than you can shake a stick at AND the millions of dollars flowing in, I think it's a little absurd to label yourself as such. (Please excuse the run on sentence.)

Plus, no client deserves to have their house trashed, liquor cabinet emptied and women stolen (a.k.a the "Rockstar" treatment). So it's time we put aside childish things and take a good look at who we really are. Hopefully we'll see that we're not some jackass "rockstar" but more of a confident designer.

Know It All

I don't know everything. Please don't assume I do. There is only one person who ever will. But I am always learning and improving, from past mistakes mostly. And when I approach a new client, or a new project, I focus on keeping an open mind. Listening to the goals of the client/project instead of hammering them with my own ideas will lead to a better working relationship. Sometimes though you don't always get to work with the optimal client, so knowing when to input your "2 cents" is a fine art you learn by experience.

Individual

I was created for dependence upon others. I thrive off the relationships in my life. From my personal relationship with Jesus, to my marriage, to the great group of friends I connect with face-to-face, to the larger creative community I interact with online. I can honestly say that I have a need for you all in my life. It's only when I think I can hold the world on my shoulders that my feet fail me and I crumble under the weight, tired and beat down. And the same thing happens in design. When we try and handle a project all on our own it wears us out. Without those wiser and more experienced watching over us we wouldn't be able to better ourselves. We need to bring back the master/apprentice model of working.

world on shoulders illustrations by Kyle Steed

Final Thoughts

I hope you learned more about who I am than what I'm not. My goal here is to help you think before you speak when describing yourself and what you do. I know words have a lot of power and when we use them loosely we usually end up putting our foot in our mouths. So that's why I think it's important to be as transparent as possible, and be the first to admit our mistakes. We can all learn from each other, but only if we're willing to open up and share.

Branded Designers Round 2

Finally after months of delay, I am happy to bring you the second round of the popular "Branded Designers" series. If this is your first time here, please go check out the first round, and for those of you already familiar, welcome back. You may notice things this time are a little different, for example I tried to put more emphasis on the photos of the tattoos. And I really tried to encourage people to go in depth with the descriptions of their tattoos. So please sit back, relax and enjoy getting to know these "branded" designers.

Joel Beukelman - WhoIsJoel.com

joel beukelman

The Wave:

The main inspiration behind my tattoos was art and design. After spending hours upon hours in art history class, certain artists and eras started standing out to me. I'll never forget the day when I opened my book up to the page of "The Great Wave off Kanagawa." This is one of my favorite pieces, done by was Katsushika Hokusai, and figured what better place to have it than on my arm. This is obviously a popular piece of art work, but the process behind Japanese art was the tattoo deal breaker. Japanese wood block and print work is one of the contributing forces to the development to graphic deign, therefore adding personal significance to this piece.

joel beukelman wave tattoo

The Flower:

In the traditional Japanese tradition, I choose to incorporate a flower into my sleeve. My tattoos were my wedding present and I let me wife pick the flower. Her favorite flower was the dahlia, so thats how that came about.

joel beukelman flower tattoo

The Scroll:

Scroll on the back of my arm says "speak words of life" in Japanese. In Japanese art, the scroll was the location where the artist would sign his name and I wanted to use that scroll for this message. My father is a pastor and I had the privilege of having my wedding done by my father. After the ceremony, he had some words of wisdom, and thats where the "speak words of life" came from. It's main theme is to be positive, set your mind on godly things, and build (not destroy)....in our marriage and in life.

joel beukelman scroll tattoo

In short, my sleeve is design, art, and my commitment to my wife. Its only 1/3 done and will be completed with another on of my favorite pieces from Hokusai.

Josh Cagwin - CagwinDesign.com

josh cagwin

Growing up I was always fascinated with body art. I love my tattoos, they have a lot of meaning to me, and are something that can never be taken away from me.

Right Arm:

My right arm is mostly family oriented, my mom’s name and my sister’s first initials ”R & L” are each surrounded by a flower on the front and back of my arm. My daughter’s name Makenna is on my lower forearm and the words “White Dog,” (what my last name means in Scottish) is written within a crown covering my shoulder. The praying hands represent my faith and are there to remind me of the power of prayer, along with a couple other things mixed within the sleeve.

josh cagwin right arm tattoo

Left Arm:

My left arm consists of a one eyed creature with tentacles wrapping around a skull and skeleton with an angel standing in the green moat. The creature represents evil and how it can take you down if you let it. The angel standing strong and the small banner that says “faith,” remind me to stay strong with my Faith or evil will get the best of me.

josh cagwin left arm tattoo

I also have a tattoo across my chest that says, “1 Corinthians 13”. I share that with my wife who has it tattooed on her forearm. It is the love chapter in the Bible and if you have not read it I recommend it.

Aaron Irizarry - ThisIsAaronsLife.com

aaron irizarry

The Chest:

My chest Tattoo is a reminder of who I am and where I have come from. The two birds one with devil horns and the one with the halo are on each side of the heart representing the constant struggle between making the right choices (more times than not I end up as the bird with horns) In the banner above them it says “By Grace Alone”. It is the only way I make it day by day is through God’s grace. Most of my life I was not what you would consider a “Model Citizen” and I am thankful for God’s grace in my life to help me be the person I was created to be (as opposed to being the mess I made of myself). It is never easy, but it is always worth it in the end.

The years in the banner on the bottom are the year I was born (1974), and the year that God changed my life by rescuing me from myself (1995). It is a great reminder of who I used to be, and who I have become, a change that didn’t happen as a result of religion, but by relationship.

aaron irizarry chest tattoo

Kathryn Proulx - Faux-Beau.com

kathryn proulx

The Anchor:

My tattoo is of an anchor, flower, diamond, and rope on my left foot. I grew up by the water, born to two parents who loved sailing (in fact, they decided where I would live growing up while at a sailboat race in my hometown.) Both of my parent's fathers were in the navy, too. It just seemed natural to get an anchor. The flower is for my mother and the diamond is for my best friend (who has a diamond in the frosting of a cupcake tattooed on her wrist for the same significance).

kathryn proulx anchor tattoo

Simon Robertson - Armorath.com

simon robertson

I can't imagine not having tattoos. It feels like they were always supposed to be there. I've gone for a traditional style so far, there's just something special about it that appeals and connects with me. the clipper ship represents my life, where like the ship, i have some control over where i go (sail and rudder) there are also outside forces (wind and currents) that will push and pull me in certain directions. i also like the idea that i'm on a journey.

faith hope love

The words Faith Hope and Love are found in 1 Corinthians 13:13 (New Living Translation) ‘Three things will last forever—faith, hope, and love—and the greatest of these is love.’ I see these as being things i always need more of in my life and hope that one day i’ll be known by. As love is the greatest I have a few roses winding their way around my arm, they also serve to represent the fact that I connect most with God in creation, seeing this wonderful world always inspires me.

simon robertson tattoos

family

I also have an anchor with 'family' wrapped around it, this simply states that it's my family who ground me and support me and i love them.

simon robertson family tattoo


A huge thanks to everyone who contributed and supported this effort. If you are a "branded" designer and would like to be featured in the next round please contact me for more details. Also, I'm thinking of starting a list of some of the best tattoo shops, worldwide. So if you want to share with me your favorites, or maybe you work in one yourself, please leave a comment below. It would benefit the whole creative community. Thanks.

DesignFolio Plus Giveaway

DesignFolio Plus is a beautiful and highly customizable portfolio theme great for displaying logos, websites, print work and much more. DesignFolio Theme

DesignFolio Details

Perfect for the design professional with little or advanced knowledge of HTML /CSS and WordPress, DesignFolio Plus comes with the following features:

  • jQuery Slider for Portfolio Items
  • Easy portfolio uploading (create a portfolio category and upload an image for each post and the theme does the rest)
  • Museo Sans headings using Cufon text replacement
  • Theme Options page with Flickr integration
  • Colorpicker to change colors of “The Stripe” and other text and links
  • Custom Breadcrumb Trails (utilizing the BreadcrumbXT plug-in)
  • Twitter Integration (utilizing the Twitter Widget Pro plug-in)

Using DesignFolio Plus, it is easy to set up an online Portfolio using WordPress. This is one of the most straightforward and easy-to-use Portfolio-style themes out there, designed and developed by popular WordPress theme developer Chris Wallace, whose high-quality themes speak for themselves.

You can check out a live preview here or view the theme details on ThemeForest.net (currently available for $30).

Free Hosting

firehost secure hosting

Now, a huge thanks to Firehost, the deal has gotten even sweeter. For 1 of the 5 lucky theme winners, they will receive 6 months of free secure hosting with no commitment to stay from Firehost. This is the perfect combination for anyone just starting out online or looking to do a serious upgrade.

How To Enter

We are offering up not just one, but five theme licenses. So you have a greater chance of winning. Simply leave a comment below explaining why you would like this theme and how it would make your wildest dreams come true.

The contest will run for one week and the winners will be chosen and then contacted via twitter (make sure and leave your twitter name) next Friday, July 31, 2009. Details about the hosting will be taken care of through Firehost. Good luck.

Wordcamp Dallas Day 01

The day started off with my alarm at 6 am. After meeting up with my brosephs Charles and Caleb at Starbucks we set off to the UTD campus for some early registration, an hour early to be precise. But I wanted to make sure we got great seats. Plus I was excited to meet some new people and hear from all the speakers.

Speaking of meeting new people, I had the pleasure of meeting Cali Lewis, from GeekBrief.tv. Cali started geekbrief.tv a few years ago with her husband to pursue her passion in new media. She was by far the best speaker at todays session. Her energy and passion for new media and building a community was very refreshing. Below are some of my notes over her presentation.

7 Rules for Building a Vibrant Community

What is it you want people to walk away from your blog with? Cali said that for geekbrief.tv it's a smile. I think for myself it would have to be a sense of belonging or that you learn something.

Rule #1 - Know thyself... Know they Blog! * This can take a while and plenty of practice to know yourself and what you have to say. I kind of feel like I'm still getting there, but am gaining traction.

Rule #2 - Start compelling conversation! * This is what I'm doing with chatcreative.com by attempting to bridge the gap for the design community, one step closer. This is what people like Aaron Irizarry, David and Marc Perel and others are doing with their blogs and videos.

Rule #3 - Be an asset! * Add value. Start a conversation. This pretty much ties in with the previous rule.

Rule #4 - Make Friends Not Fans! * We don't want to talk "at" our community, but rather talk "with" our community. Take Gary Vaynerchuck as the perfect example. Cali talks about meeting new media stars who treat their community as fans vs. friends. We don't need to separate ourselves as "unique" and "special" but just as ourselves... ordinary people who make mistakes. And when we have a great group of "friends" then they are much more forgiving when we make a mistake.

Listen to your community doesn't mean we have to change what we're doing.

Rule #5 - Show Appreciation! * Cali really hits the nail on the head about being responsive and thankful to everyone who connects with us. Setting up google alerts is a great way you can watch what people are saying about you, and then respond.

Rule #6 - Take Breaks! * This is something that I believe in whole-heartedly. Taking time to step away from the computer and get some fresh air, or whatever, is essential to regain focus. Take today for example, if we didn't have breaks every hour I would've gone crazy. There is only so long I can sit in front of a computer before I feel disconnected and burned out on ideas.

Rule #7 - Always Be Upgrading! * We all have to start somewhere. Don't be afraid to make those first steps. But also, don't get stuck in a rut of doing the same thing over and over, especially if it isn't working. And remember, we can upgrade more than just our equipment. Think about your technique, whether in writing or designing or video blogging, and also the depth of your content. I always like to think there is room for improvement.

Some Last Words

I really enjoyed getting to meet some new people today and hear what they do. Among them were two really talented young men, 13 year-old Jackson Fall of livingdigitally.tv and 16 year-old Clay Griffiths who is working on a new theme called Headway. I was able to get a sneak peek at the theme on Friday night and have to say it's going to be a game changer for all other theme makers.

The first day of WordCamp Dallas 2009 ended on a high note at Sherlocks pub and grill with friends, both new and old, and a few beers. I'm really looking forward to tomorrow and hearing from Matt Mullenweg.

Seven Eight Nine

Without further ado I'm pleased to announce the first ever tinychat design panel. I've been working out the details over the last few weeks and finally got word back from everyone on the panel, so I decided now is the time to let you all know.

I'm really excited about this, as it's different from other "design chats" in that we will actually be live via tinychat and will be able to answer your questions.

However, this is the first time I've done something like this, so I'm not expecting it to go perfect. But that's what living is all about, getting our hands dirty and learning by experience. So over the next few weeks we will be working out the details and getting everything in order. As of right now I'm not sure where we will be hosting the site. My initial thought was to embed it on my site, but there's also talk about creating a new site branded just for this event. I really like the way Mashable has set up the lounge on their website.

I hope you will join us and get even more excited about it than we are. Joining myself on the panel will be:

Confirmed: Aaron Irizarry - thisisaaronslife.com Chad Engle - fuelyourapps.com Chris Spooner - blog.spoongraphics.co.uk David Perel - from-the-couch.com Graham Smith - imjustcreative.com

Tentative: Adelle Charles - fuelyourcreativity.com Liam McKay - wefunction.com

Please use the hashtag #TCDP when tweeting about this event.

Defending Your Offense

I am not a huge sports fan, but I love the spirit of camaraderie that is found in a team. It's the need to accomplish something greater than ourselves that drives us to work hard. But sometimes all we see is the negative side of our work, and that really stunts our growth as designers. So what do I mean by "defending your offense"?

1. Know your strengths, but more importantly your weaknesses.

This past weekend as I sat on the sidelines at my wife's roller derby game, I couldn't help but notice how poor their defense was against the other team. Now granted they were playing last years undefeated team, there were still major holes in their strategy. But I didn't connect the dots as to how this relates to us as designers until I watched Joel Beukelman's new video blog, equality for brand and logos alike.

If we are really strong at creating logos, graphics or websites (our offense) and are weak at getting feedback, networking or speaking to clients (defense), then we will almost always end up with just a good (not great) product. And isn't something worth doing, worth doing well? A good way to examine what your strengths and weaknesses are is to make a list for yourself. Here is an example of a list I made.

Defense Offense Strategy

Defense Rating Scale

I know for me it helps to put stuff like this down on paper so I can visualize what I need to work on. If I didn't do this I would just toss the information around in my brain until I became too tired of thinking about it that I would forget. But now I've accomplished two goals; 1. Get my thoughts on paper and 2. Clear up space in my head for more important matters.

2. We need to take the time to build a strategy for success.

Making a list, and actually going by it, will help build a solid foundation for our success. Remember that it's hard to know where we're going if we don't know how to get there. And while it may be difficult to admit our weaknesses, because I know we're all perfect, it will help us create a "game plan" as to how we can improve upon them.

But lists are just the beginning. Getting it down on paper shouldn't be the stopping point. We need to put our words in to action. And that is the best part about this whole thing, we will each have a different plan of action that is unique to our situation. For me, I landed my current job a year and a half ago with just a small amount of knowledge about the web mixed with a willingness to learn, and now I am able to create fully customizable websites in more than one language and style it all up with some sexy css. But this is just the beginning for me. I am by no means close to the top of my game. But I'm here, I'm working at it and I'm loving the challenge.

If you are doing something that isn't fulfilling you, start doing what you love. Do it whenever you can. Paint in the evenings. Wake up an hour early and write in a journal. Stop wishing you had your camera by your side, and take it with you everywhere you go. Just stop wishing you could do more, and actually do it. There is plenty of time in a day to be creative.

3. We need to embrace, and participate, in the community around us.

Social networking has really re-defined what it means to network. I know that may sound redundant, but we are no longer limited to our local design meetups (even though I highly encourage you to do so). The major players like Twitter and Facebook are at our disposal. We are only limited by our imagination as to how we use them.

Twitter adds a whole new depth-of-field that never really existed before. Even though we are limited by 140 characters, it forces us to refine our message and say what really matters. This opposed to other new networks like tumblr or posterous (which are great) that act more like micro-blogs, and then you might as well just post on your blog anyways. But before I get off on a huge tangent, Twitter (when used effectively) is able to expand your network faster than any other service.

But don't get caught up in the hype of trying to outperform everyone around you. There will always be those people who are smarter, faster and stronger. We need to focus on our strategy and play to our strengths... and weaknesses. I like to think of what the tortoise said, "Slow and steady wins the race".